
Josh Chase and I headed to Cost Plus World Market for Gary Vaynerchuk’s book signing of Crush It!, to represent Run Level Media. Had a great time!

Josh Chase and I headed to Cost Plus World Market for Gary Vaynerchuk’s book signing of Crush It!, to represent Run Level Media. Had a great time!

Kathy Sierra talking about how and why consultants and businesses should make their users awesome. The end of the talk is pertinent to social media folks.

Are folks going to start making fake Facebook accounts similar to creating fake email addresses for spam?

Comparing how JetBlue and Delta treat social media.

A while back, Josh had Run Level Media business cards made up. I love the red RL that covers one side. Underneath his name, he had Internet Ninja, which I thought was cool. I wanted to put something similar on mine, but I couldn't think of anything interesting. I ended up doing Internet Guru because I wasn't smart enough to come up with anything fun and original.
But Internet Guru always seemed arrogant. I've worked in Internet startups, I've worked on huge web platforms, but calling myself Internet Guru just seemed pretentious. Tessa Horehled's blog post How To Identify A New Media Douchebag just made it worse, because she was right. I definitely don't know it all, and Guru made it seem like I did.
So I talked to the wife about this. To paraphrase her response "Ummm, you are a geek. Call yourself an Internet Geek."
Now I don't feel like a prick when handing out my shiny new business cards.

Josh Chase, Chris Jordan, and I decided to kick off a new video show. Since we all dig social media and Internet culture, we thought it would be cool to talk about it and share with viewers.
While we have done plenty of video podcasts before, this is going to be an experiment from the ground up. The whole site will be perpetually under construction as we try out new tools and new ways of doing media distribution. Live streaming and BackNoise will be integrated so we can connect directly to viewers.
It will all be fun! ![]()
Leave us some feedback on what you think.


Chris Brogan has a post about doing things for free and how you should charge for certain services.
Offering free services can definitely be tricky. Honestly, the only time you should do it is if it isn’t going to offer you headaches. Its ok that Twitter is free, each new user doesn’t require any additional work for Twitter (ok, a million additional users might cause the fail whale, but thats a different problem).
Providing free services when it requires time and labor, especially for a one person shop or a small business, can be an exercise in futility. If you are giving free classes to a whole bunch of people, great. One person vs 10 people in a class situation probably doesn’t matter.
From my own experience, when you offer something from free, clients the world. If you are doing pro bono work for a client, it is critical to clearly define what services you will be providing for free. At least if you don’t want your hair going white! Treat the client just like a paying client. If you have a development or process cycle, do it with the free clients as well.
Don’t sell yourself short.

Josh kicks off a series of videos on social media, SEO, and other fun stuff.
Enjoy.